RAL Gütezeichen (Quality Marks) provide security to consumers and industry: The labels guarantee reliable, robust and trustworthy products or services of a high quality. Therefore, this privately organised system always goes above and beyond the applicable standards and legal regulations and takes many aspects into account: Is the whole product environmentally friendly, safe and durable? Does the service excel due to its customer orientation, economic efficiency and the competence of the personnel?
Better than the norm or minimum standards: This is the goal of all those stakeholders involved in the RAL quality assurance system – from the companies and RAL Quality Assurance Associations through to the umbrella organisation RAL. The RAL quality assurance system is neutral and differentiates RAL Quality Marks (Gütezeichen) from all other labels.
If public authorities want to engage the services of a company, they need to proceed very carefully because they are responsible for ensuring that public funds are utilised in a transparent and understandable way. Therefore, contracts for products and services are awarded based on objective criteria: such as those embodied by RAL Gütezeichen (Quality Marks). Public authorities can be certain that the products and services meet certain quality criteria.
RAL quality assurance provides consumers and industry, especially public and private clients, with security based on a system organised under private law: You can expect solid and trustworthy products and services offering a consistently high level of quality from this labelling system.