1. Our policy for protecting your data

RAL stands for quality in many areas of daily life. This also applies to the processing of your data. In order to ensure the security and privacy of your data, it is our aim to collect as little personal data as possible from you and to handle any required data as securely as possible.

Please find information below on what personal data we collect and how we process this data.

2. Explanation of terms

2.1 Personal data

Personal data refers to individual pieces of information about the personal or actual circumstances of a specific or identifiable natural person (Section 3, Paragraph 1, German Data Protection Act). In other words: these are pieces of information that would permit your identification or could be assigned to you. This includes, for example, your name, address, date of birth and telephone number.

2.2 Anonymous data

In contrast, anonymous data are pieces of information that are either disassociated from natural persons or could not be linked to any individual person.

2.3 Cookies

A cookie is a piece of information that is transferred from our web server to your web browser. Unless you have disabled the acceptance of cookies in your browser, these cookies will be stored on the hard disk of your computer. They are used in many electronic transactions over the Internet to track the progress of transactions. We use this technology to personally accompany you as you browse around our website and to keep track of your virtual shopping basket. If you do not consent to the use of cookies, you can of course place your orders in a different way (e.g. by fax or telephone). Further information is available in the following article on the free online encyclopaedia Wikipedia https://en.wikipedia.org/wiki/Magic_cookie.

3. Processing of data

3.1 Logging and evaluations

When you access our websites, certain information is processed by our web server if it is transmitted by the web browser sending the request. This data includes:

  • IP address of the computer making the request
  • Time stamp for the access to the website (date, time, time difference)
  • Name, URL and the volume of data transmitted for the requested pages and data
  • Amount of data transmitted
  • Status of the access to the website (successfully transmitted, not found, etc.)
  • Identification data for the browser used and the operating system
  • The address from which the visit takes place (e.g search machine with the relevant search words used)

This data is processed in the following way:

  • The log files are initially automatically checked for errors, systems faults and security incidents.
  • Manual checks of the accrued log files are carried out on a random basis or in the event of abnormalities.
  • The data in the log files is automatically deleted after it has been used.

RAL reserves the right to save the IP addresses of visitors to our websites for a maximum time period of three months. The logging of this data serves to recognise advanced persistent threats and limit and resolve faults, as well as for ensuring system and data security.

In addition, the data is statistically evaluated in order for us to provide a more interesting and user-friendly service. A product from the company etracker GmbH is employed for this purpose and is described below.


The provider of this website uses the services of etracker GmbH, Hamburg, Germany (www.etracker.com) to analyse usage data.  We do not use cookies for web analysis by default. If we use analysis and optimisation cookies, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies are used to enable a statistical range analysis of this website, a measurement of the success of our online marketing measures and test procedures, e.g. to test and optimise different versions of our online offer or its components. Cookies are small text files that are stored by the Internet browser on the user’s device. etracker cookies do not contain any information that would allow a user to be identified.

The data generated by etracker on behalf of the provider of this website is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to the strict German and European data protection laws and standards. In this regard, etracker was independently checked, certified and awarded with the ePrivacyseal data protection seal of approval.

The data processing is based on Art. 6 Section 1 lit f (legitimate interest) of the General Data Protection Regulation (GDPR). Our legitimate interest is the optimisation of our online offer and our website. As the privacy of our visitors is very important to us, the data that may possibly allow a reference to an individual person, such as the IP address, registration or device IDs, will be anonymised or pseudonymised as soon as possible. etracker does not use the data for any other purpose, combine it with other data or pass it on to third parties.

You can object to the outlined data processing at any time by clicking on the slider. The objection has no disadvantageous consequences. If no slider is displayed, the data collection is already prevented by other blocking means.

Further information on data protection with etracker can be found here.

3.3 Orders

You can visit all sections of our website and obtain information without disclosing your personal data to us. If you request documentation or order goods from us, we need to collect and process personal data about you in order to carry out these tasks. This information includes e.g. your full name, postal address and/or e-mail address. Some additional information is needed to process orders, e.g. the delivery address, your preferred payment method and, if necessary, your bank or credit card details.

3.4 Passing on your data to third parties

By voluntarily disclosing your data to us, you agree to us disclosing your data to the extent necessary for processing your requested transactions to those third parties involved in the process. As a matter of principle, we process your orders within our own company. In addition, your financial services provider and our house bank will be used to handle the financial settlement of your payment transaction.

If you have subscribed to the RAL Quality Marks Newsletter (MAGAZINE), your data will be saved by our service provider K12 Agentur für Kommunikation und Innovation GmbH, Schirmerstr. 76, 40211 Düsseldorf, and exclusively used there for sending out the newsletter.

We will not under any circumstances sell, rent or pass on your data in any other way to other companies without your express approval unless this is necessary to process the orders placed with us or if required by law in exceptional cases.

3.5 Integration of social networks into the RAL website

So-called social plugins from social networks in the form of buttons with the corresponding logos of the operator are integrated into the RAL websites. These social networks include:

  • Facebook, operated by Facebook Inc., 1601 S California Ave, Palo Alto, CA 94304 USA (“Facebook”) and
  • Twitter, operated by Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103.

These social plugins are generally deactivated for data privacy reasons. If you want to use one of these social plugins by pressing the corresponding button, you firstly need to activate a switch in advance by clicking on it. The plugin will then establish a connection to the servers of the social network even if you have not yet activated the switch. This transmission takes place directly between your browser and the social network and we thus do not have any knowledge about the data being transferred. We would like to expressly point out that the data may also be collected and processed in countries outside of the European Union and that we do not have any influence on how it is actually processed there.

The information transmitted includes, amongst other the things, whether and when you accessed the corresponding website, your current IP address and the browser and operating system that you are using. We accept no liability for the scope and content of these transmissions.

If you are also registered with the relevant social network, this data could be allocated to your user account and thus linked to you personally. Naturally, the same also applies if you expressly make use of the plugin (“Like”) or enter a comment.

If you want to avoid the direct transmission of data to those social networks that you use, we recommend that you only visit our websites when you are not logged into the social network. Please also note that the deactivation of the social plugin does not delete any data already transmitted to the social networks.

For more information on the further use, application and saving of your data by the social networks, we recommend that you read the relevant information provided directly on their websites:

4. Information

We would be pleased to provide you with information about the personal data we hold about you upon receipt of a written request.

5. Right of revocation

Naturally, you can also revoke your previously given consent for the collection and processing of your data at any time in writing.

6. Secure data transmission

Unprotected data transferred via the internet can be accessed or altered by third parties. Security and discretion are very important to us. Therefore, transactions involving the transmission of your customer and credit card details are encrypted. We use Secure Sockets Layer (SSL) encryption, an encryption technology supported by all leading providers that has now become the de facto standard and helps protect the transmission of information between a browser and a web server.
Further information is available in the following article on the free online encyclopaedia Wikipedia https://en.wikipedia.org/wiki/Transport_Layer_Security.

7. E-Mail and security

Please bear in mind that e-mails are not protected against unauthorised access, falsification, etc. Therefore, please do not send any confidential information (e.g. account number, passwords, etc.) to us by e-mail.

8. Contact

Please contact us if you have any questions about this statement or our privacy policy.

Data Privacy Officer
Contact: datenschutz(at)RAL.de