Lisa Balke has been a Consultant for RAL Quality Marks for four years. In this role, she advises companies and other organisations who are interested in RAL Quality Marks or who want to create a quality mark for their sector on a daily basis. She also communicates with existing Quality Assurance Associations in her day-to-day work. In our interview, Lisa Balke explains what it is that makes RAL Quality Assurance Associations so special and which advantages companies, sectors and managers can enjoy as members.